Book Description PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion The text's multi-chapter focus on language and critical thinking обючх is combined with readability, a conversational engagement with the reader, and current verbal and visual examples of persuasion in action Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose--the development of critical consumers of all forms of persuasion.  Eyesigh2003 г 416 стр ISBN 0534619029.